What Really Counts in Dental Marketing

Released on: August 14, 2008, 11:44 pm

Press Release Author: The Wealthy Dentist

Industry: Marketing

Press Release Summary: Dental practices face challenges adapting to today\'s slowing
economy. Dental marketing guru Jim Du Molin announces the release of his \"9 Truths\"
video tutorial series that teaches dentists about dental websites and internet
marketing.

Press Release Body: Today, TheWealthyDentist.com and website marketing master Jim Du
Molin release What Really Counts in Dental Marketing, the first video tutorial in
the 9 Truths series. This new video tutorial program on internet dental marketing is
in response to calls from dentists across North America who have seen a drop in new
patient flow as a result of the economic challenges facing the dental consumer due
to rising energy and food costs.

\"Internet dental marketing is a lot more than just dental website design,\" explains
Du Molin. The first of his nine-part series, Goals: What Really Counts!, is
available at no charge at LINK. This tutorial addresses what a dentist can and
should expect from an Internet marketing campaign.

Goals of the program include attracting more new patients and seeing a reasonable
return on dental practice marketing investments. Increasing a dental office\'s new
patient flow helps the bottom line, but targeting high-value new patients is even
more effective. Dentists may focus on cosmetic dentistry, dental implants, dental
sedation, etc.

Internet dental marketing can build a professional image and increase a practice\'s
return on investment (ROI). In addition, proper techniques can increase response
from your dental internet web site marketing efforts by up to 50% or more from a
dental practice\'s other marketing vectors.

\"There are no easy solutions to economic changes,\" explains Du Molin. \"No politician
will wave a magic wand to balance our trade defect, lower gas prices and feed the
worlds starving masses. You, as a doctor, own your business. You can control can
control your own practice\'s future.\"

The next segment of the Nine Truths series will be released shortly. Truth 2,
\"Dental Website Marketing: Search Engine Positioning,\" examines how dentists can
best attract consumers who use search engines to find a dentist.

To receive the complete series, visit
http://www.internetdentalalliance.com/9Truths.htm to register at no cost. Internet
Dental Alliance members also receive access to additional information on dental
website development.

###

Jim Du Molin is founder of dental marketing resource The Wealthy Dentist. He
understands dental practice management from his work as a dental consultant, and now
devotes himself full-time to Internet dental website marketing.

http://www.internetdentalalliance.com/9Truths.htm

Web Site: http://www.internetdentalalliance.com/9Truths.htm

Contact Details: Jim Du Molin
The Wealthy Dentist
PO Box 1220
Tiburon CA 94920
415-435-3375

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